Yesterday I wanted to briefly talk about ad etiquette. Monetizing is very unpopular with readers, so I wanted to give some words of caution from the readers’perspective. Now I’m going to go over the basics to monetizing with ads. Yes, this is a long post. I don’t expect most of you to reach the end. This will hopefully give you some insight into if ads is the right choice for you. If not, that’s okay. There’s various options of other ways to monetize. First off, if you have very low to moderate traffic, this option is not the best for you. Why? Because your source of income come from readers clicking on the ads. If you barely have people stopping by, you will make very little money. This option is for those who have high traffic. Now if you are still interested, let’s continue. If you have a FREE WordPress account like ME, you don’t qualify. You still get ads on your account, but it’s ads from WordPress inserted into your blog to pay for your free site. Yes, WordPress monetize. Why? Because hobby blogs aren’t even free. Considering I’m not going to monetize my own WordPress, I refuse to PAY money to upgrade my account for extra features to give out FREE INFORMATION. And I’m also not going to pay to have them removed,but I digress.😄 But, if YOU the blogger want to monetize with ads on your WordPress, you can either pay for Premium or Business on WordPress.com. Yes, even WordPress acknowledge that a blog can be part of your business😉. Anyway, when you do, they have WordAds . If you have moderate to high traffic with appropriate content, you qualify. Betcha! What is appropriate content!? According to WordPress, appropriate content is a blog that doesn’t consist of any sexuality or profanity. They call this a “family safe” blog. Before you get upset, I’ll put in quotes WordPress explanation.
“WordAds is a technology, support and accounting liaison between your site and advertisers. We don’t create the ads or define the advertising goals, that comes from the brand and their agency. There are a huge number of sites on which these companies can advertise. If there is a chance that their brand will be embarrassed to be on a site, they will take their ad campaigns elsewhere.”
“Advertisers generally use software to both track where their ads appear to and scan those pages looking for ‘brand offensive’ content. This can be a blunt instrument that doesn’t take into context where the blog publisher is coming from. WordAds can and does champion sites that are black-listed by advertisers but we generally find that they err on the side of caution.” WordAds partners, has published their definition of family friendly here.”
Now, if you are still interested, let’s continue. I’m now going to share some of the facts on the WordPress facts page. I’m going to hand pick questions that I would want to know if I was monetizing; if you want to read more, I’m going to leave the links at the bottom.
Q: What are my options for advertising on WordPress.com
A: There are currently two options. 1) With WordAds, we run ads on all your pages and share the majority of the revenue with you. 2) With WordPress.com VIP (aimed at enterprise websites), you can run your own ads.
What do the ads look like?
A: WordAds currently has two placement options:
1) The Simple Ad option appears both at the bottom of the first post on the home page and at the bottom of the article pages. The ad size here is called a Middle Rectangle. An example of a site with this ad unit is Seth Adam Smith | on a LITERAL odyssey.
Q: Can the ads be more contextual to the content on my site?
A: The ads tend to be broad national campaigns, rather than targeted local or topical campaigns. We have found that the broad campaigns pay better. That said, visitors from countries outside the US and Europe will often see targeted local ads.
Q: Can I choose which ads will run?
A: While you do have limited control over the display of your ads via Settings -> WordAds in your blog’s Dashboard, picking certain advertisers is not currently an option. Rest assured we do our best to maintain the highest standards for WordAds creatives. We do have the ability to block specific ads network-wide, so if you see an ad featuring sex, drugs, or violence, please make a screenshot and right-click the ad to copy the URL it’s linked to. Don’t click the ad directly, as it will probably redirect to a different URL. Once you have those, please feel free to contact us.
Q: Can I have fewer ads per page, more ads per page or different placement of the ads?
A: Some bloggers would like different ad placements. WordAds is constrained in offering unlimited options as we need to customize each of the hundreds of WordPress.com themes to accommodate ads.
Q: What do the ads look like in other countries?
A: While the ad placements are the same globally, some countries have their own advertisers. This means that only the advertisements themselves differ.
Earnings & payment
Q: Where can I see my earnings?
A: After your first month with WordAds, you’ll be able to see your earnings via the Earnings tab at Settings -> WordAds in your blog’s Dashboard.
Q: Can I get more information to explain to my earnings?
A: Generally, we are paid for impression, not by click. That means the more visits you get, and the more each visitor uses your site, the more you will earn.
What you earn can vary greatly per blog, depending on the following factors:
- The amount of traffic.
- Where the majority of the traffic is coming from. (North American ad placements currently pay-out at a much greater level than international ads.)
- How many are using ad blockers.
- The actual ads that are displayed.
Q: How and when do I get paid?
A: WordAds pays once per month via Paypal. Payments are sent around the last day of the following month. If you did not earn at least $100 in the month, your earnings will carry over to the next month instead.
Q: I applied to WordAds. When will it be available to me?
A: Our advertisers do have a minimum traffic requirement. Once you reach that, your application will be automatically sent to them for evaluation.
A: We cannot reveal the exact minimum publicly, but a site generally needs thousands of page views each month to earn meaningful revenue.
Q: Why do I need a custom domain name?
A: We are unable to provide WordAds for blogs with the default free [example].wordpress.com URL, so you’ll need to either register a new domain name or map an existing domain nameto your WordPress.com blog of choice.
Launching and pausing
Q: What do I need to do to launch WordAds.
A: After you have filled out our application and met the minimum traffic requirement, your site will be reviewed to make sure it complies with the publisher standards. We will then launch WordAds and notify you via your account email address.(https://wordads.co/faq/)
Now! For those of you who made it this far, are you still interested? If not, don’t panic, there is the option of the self-hosted version, whose software is available for free at WordPress.org. There you can choose your own hosting company instead of WordPress hosting you at WordPress.com. The most popular self-hosting company is BLUEHOST. I haven’t used them personally, but a lot of popular bloggers give it a thumbs up👍!WordPress.org literally have thousands of plugins to personalize your blog/site and you don’t get the restrictions that come with WordPress.com when it comes to monetization. You can get your own domain name and run your own ads or use a company like Google Adsense. You can even manage your ads and control placement and appearances with the thousand of plugins WordPress.org offers! You don’t share the revenue with WordPress, and you can easily install your own ecommerce solutions. In short, WordPress.org enables you to have your own website and the possibilities stretches far! You can monetize your blog/site any way you want! Oh yeah, if you self-host, I hope you will apply some of my etiquette guidelines. Yes!!!!!! You reached the end! Congratulations!🎉😄
😊 So, what do you think😕? Is ads the right choice for you?
My points for this post is the following:
- Ads are a good choice if you have high traffic.
- Ad revenue is dependent on numerous click of ads.
- WordPress.com come with restrictions.
- WordPress.org is the better choice if you need freedom and no restrictions.
WordPress.org is Bespoke! 😄
If you found this helpful you might also like:
Psst! Discover the Secret to Successfully Monetizing with Ads
Betcha! Will I Loose Readers If I Monetize? Discover Why You Shouldn’t Care
Don’t forget to do the daily prompt :Bespoke
Betcha didn’t know!😄
Info Credits :
Gif from giphy.com
I do not own the photo.