I want to give you part 2 on SEO. In SEO, keywords are very important. A keyword is the following:
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks or echo the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.(wordstream.com)
Their are two types of keywords: “Long Tail” and “Short Tail.”
“Long Tail” are keyword that consist of 3-5 phrase words. Example: Italian resturant in California.
“Short Tail” are Keywords that consist of 1-2 words. Example: Italian resturant.
Long Tail keywords are more desirable because the more specific you are, the more you can capture your target audience. Also, there is less competition because a lot of companies tend to focus on “Short Tail” keywords. Why? Because people tend to type two words in more often. But that doesn’t help you as a modest blogger because bigger blogs will pop up first with “Short Tail “keywords. Let me show you how competition is reduced as you get more detailed in your keywords:
- Resturant= 11,700.000 search results/competitors
- Italian Restaurant= 8,700.000 search results/competitors
- California Italian Restaurant= 4,700.000 search results/competitors
- Los Angeles Italian Restaurant= 2,700, 000 search results/competitors
Do you see how the more detailed it was, the less search results/competitors it was? Now let me show you how it apply to you.
Your “Long Tail” keywords is the following:
Chocolate Chip Cookies
There’s tons of blog post on Chocolate Chip cookies in the Google search engine. So don’t title your blog post Chocolate Chip Cookies.
Then you title it: Soft & Chewy Chocolate Chip Cookies.
But that’s still not detailed enough. There’s tons of search results for soft and chewy cookies in Google search results!
Then you title it: Soft & Chewy Chocolate Chip Cookies recipe.
Now you are getting somewhere! But that’s not it. Despite the fact that your competition/search results is drastically reduced, you need to grab the readers attention so they can choose yours in the Google search results.
So you title it: Irresistible Soft and chewy Chocolate Chip Cookies.
You’re definitely on the right track! But wait, you have to be approved by the search engines program called a crawler. Remember, they check and scan for your keywords, relevance, and the quality of your post. I picture them as little spiders crawling from website to website, checking to see if your site is legit😊!
Good! Now that everything has checked out, the crawler might carry your blog post even further up the search results because of the keywords and quality! Do you see how blog post titles are important?
If you want help with finding out what Keywords are searched out the most on search engines, you can use Keyword trackers like Google Adwords.👇
My points for this post is the following:
- SEO uses Keywords
- There is” long Tail “and “Short Tail” keywords
- “Long Tail” Keywords is valuable to you as a blogger
- The more detailed your Keywords the better.
- Add spice to your title keywords
- Give quality content so the crawlers will rank you up.
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Don’t forget to do the daily prompt
Betcha didn’t know!😄